Press events and media days
Journalists, demos, and a founder answering questions. We cover the presentation, the hands-on moments, and the conversations around them, so your comms team has real images to send with the follow-up, not just the deck.
Product launches across New York City
Product launch event coverage in NYC.
Press event, flagship opening, brand activation, or launch party. We cover the launch itself, the room, the press, the founder on stage, the first customers through the door, with photo and video from one team. You get the finished work back while the launch is still news.
Check your launch dateFrom $1,700. We reply by email within one business day with a fixed quote you can forward to whoever signs off. No phone call required.
Fixed pricingPhoto, video, or both5 to 15 day deliveryOne team, first email to final files
This is the launch, not the product shot.
Product launch event coverage is live photography and video of the launch as it happens, the press event, the opening, the party, rather than studio shots of the product on a white background. Search for launch coverage and you mostly find packshot studios. That's a different job, done weeks before launch day. We do the day itself.
Store openings and activations
Flagship openings, pop-ups, and brand activations live or die on atmosphere. We photograph the space before doors open, then the line, the first customers, and the details your designers spent months on.
Launch parties
The celebratory version, guests, toasts, the product reveal, the people who made it happen. Coverage that works for the recap post, the investor update, and the team that wants to remember the night.
Coverage built around the size of the launch.
Choose photography, video, or both. Every option includes full editing, online delivery, and commercial usage rights, so the images and film can run in press kits, paid campaigns, and anywhere else the launch needs them.
Focused coverage
Short Event
$1,700
2 hours · photo or video
- One focused part of the program
- Edited, ready-to-use coverage
Best for press previews, ribbon cuttings, and short evening reveals.
Half-day coverage
Essential
$3,500
Up to 5 hours · photo or video
- 150–200 edited photos or a 2–3 minute film
- One photographer or videographer
Best for launch parties, store openings, and press events.
Full-day coverage
Professional
$6,000
6–8 hours · photo or video
- 200–300 edited photos or speaker clips/interviews + a reel
- Coverage for a full launch-day agenda
Best for a full launch day, from setup to the last guest.
Full launch team
Photo + Video
From $9,500
8+ hours · photo + video
- 200–300 photos plus speaker clips/interviews + a reel
- Coordinated two-camera video coverage
Best for keynote-style launches and multi-room programs.
Launch scope that doesn't fit a card?
Multi-day launches, several venues, or a program still taking shape. Send what you know and we reply with a fixed quote within one business day. We quote by deliverables, not by hours, so the number you approve is the number you pay.
Real work from real NYC events.
Stage moments, demos, and the conversations in between. For a launch, the in-between moments are usually the ones the press kit needs.
Delivered while the launch is still news.
Photos arrive in 5 to 10 days and video in 7 to 15, against an industry standard of 30 to 60. Everything lands in a private online gallery your whole team can view, download, and share, with commercial usage rights included.
For the press cycle
Clean, edited images of the product in the room, the speakers, and the crowd, sized for the outlets still writing about you the week after.
For your channels
A highlight film and a photo set built for the recap post, the newsletter, and the paid campaign that follows the launch.
For the record
Full coverage of the day, not just highlights. When the next round of decks and investor updates gets built, the launch is in the library.
Who books this.
Marketing teams
You planned the launch and you own the content calendar after it. You get one point of contact, a fixed number for the budget line, and files that arrive while the campaign is live.
PR and comms agencies
Your client's launch, our cameras. We're boutique by design, no account managers between you and the person shooting, so a change in the run of show travels one email, not four.
Founders
You launch a product once. If there's no marketing team yet, we've covered enough launches to know what the day needs without being managed through it.
A straightforward way to book.
The first step is one short form. The rest can stay in email unless a call would genuinely help.
Send the basics
Tell us what's launching, when, where, and roughly what the coverage needs to accomplish.
Get a fixed quote
We reply within one business day with availability, the right package, and a fixed price.
Confirm by email
We lock the date, coordinate with your venue, and show up early on launch day.
Check availability
Tell us about the launch.
Enough for a useful first reply, including a written quote you can forward internally. No account to create, no calendar maze.
- Clear availability
- A fixed quote
- A reply within one business day
Planning the launch itself?
We've written up what actually gets covered at these events: flagship store openings, press events and media days, and pop-ups and brand activations. For everything else we shoot, see full event coverage.